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Upholding the criticism, the ASA explained the purpose of the poster was to market lingerie and it was hence acceptable to characteristic a girl in constrained quantities of apparel.
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A poster advertisement for just a lingerie retailer is banned for objectifying Gals and being prone to lead to offence.
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It explained: ‘We regarded as that, by focusing solely within the design’s body with no demonstrating her head, and within the context order now of a sexually suggestive pose and byline, the impression invited viewers to view the woman’s human body to be a sexual item.
The outdoor ad for Glasgow retailer Silks highlighted a lady in lingerie leaning ahead to emphasise her bust, but only confirmed her overall body instead of her encounter or head.
‘For anyone good reasons, we considered that the ad objectified Ladies and we as a result regarded that it had been more likely to bring about really serious or popular offence.’
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